Byron Allen’s Allen Media Group (AMG) proudly broadcasts the hiring of Michele Ghee to the place of president of Multicultural Promoting.
On this newly-created position, Ghee will assist AMG’s senior promoting and advertising executives to strategically work with manufacturers for important partnerships with the AMGportfolio, together with theGrio digital, broadcast, and tv community platforms, in addition to the HBCU GO streaming app and the worldwide HBCU GO sports activities community.
Ghee relies on the AMG places of work in New York Metropolis.
Ghee involves AMG from her most up-to-date place as CEO of Ebony and Jet, and she or he has managed greater than a billion {dollars} in income for a number of the world’s largest media firms whereas holding senior govt positions at The Climate Channel, CNN, A&E, The Historical past Channel and BET Networks. Whereas at BET Networks, Ghee created and ran the primary and solely community for Black girls: BET Her. Ghee has acquired quite a few honors such because the Multichannel Information Surprise Ladies award, the She Runs It Working Mom of the 12 months award, the ADCOLOR Change Agent award, and the American Promoting Federation Mosaic Function Mannequin of the 12 months award. Ghee has authored three books — Stratechic: Life and Profession Profitable Methods for Ladies, Stratechic 2.0: Her Plan. Her Energy. Her Goal. and Success on Your Phrases. Ghee acquired her Bachelor of Arts diploma from Golden Gate College, from which she later acquired an Honorary Doctorate of Humane Letters.
“I consider Michele Ghee is a superb gross sales govt and an incredible addition to the Allen Media Group household as president of Multicultural Promoting, the place she will likely be precious in serving to to steer our multicultural promoting and different strategic branding initiatives,” mentioned Byron Allen, founder/chairman/CEO of Allen Media Group.
“Michele will play a significant position in serving to Allen Media Group proceed its enlargement of promoting income, and execute on the big variety of branding and advertising alternatives in entrance of us.”
“I stay up for contributing to Byron Allen’s legacy of financial inclusion for communities of colour by working with manufacturers for significant partnerships,” mentioned Michele Ghee, AMG’s president of Multicultural Promoting.
“Holding {the marketplace} accountable to a 15 % funding dedication for Black-owned media is a vital ongoing marketing campaign. As well as, I actually recognize Byron Allen’s unwavering dedication to America’s Traditionally Black Faculties and Universities now featured often on HBCU GO, the HBCU GO sports activities community, and theGrio platforms.”
