Cannes Lions has launched has launched its first awards shortlists for 2023 within the particular classes of Glass: The Lion for Change, Titanium and Innovation. Early out of the gate, Australia leads with 4 nominations, whereas Korea, New Zealand, India and Japan every have two.
Cheil Worldwide’s ‘Knock Knock’ marketing campaign and The Monkeys’ ‘First Digital Nation’ campaigns had been chosen in a number of classes.
Among the many coveted Titanium Lions for game-changing creativity, 4 Asia Pacific entries have earned a spot on the shortlist from Korea, New Zealand, Australia and Japan:
‘Knock Knock’ by Cheil Worldwide in Seoul for the Korean Nationwide Police Company
‘The Final Efficiency’ by Particular Auckland for Companions Life
‘The First Digital Nation’ by The Monkeys (Accenture Music) in Sydney for The Authorities of Tuvalu
‘Nicely-Being Index’ by Dentsu Tokyo for Nikkei Inc.
Six APAC campaigns had been shortlisted for Glass: The Lion for Change, from Korea, Australia, India Singapore, New Zealand and Thailand.
4 extra APAC campaigns made the lower for the Innovation Lions shortlist from India, Japan and two from Australia:
‘The First Digital Nation’ by The Monkeys (Accenture Music) in Sydney for The Authorities of Tuvalu
‘Resilience Street’ by Leo Burnett Sydney for Suncorp
‘Lay’s Sensible Farm’ by Leo Burnett Mumbai for Lay’s
‘Shellmet’ by TBWA/Hakuhodo Tokyo for Koushi Chemical Business
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